We've been fans of Loog Guitars here at Zooglobble HQ from the beginning. I interviewed Rafael Atijas, the founder of the company, in 2011 as he was in the midst of his first (eventually successful) Kickstarter to manufacture his very first set of acoustic 3-string guitars. I dug that first guitar, and so in 2013 when Atijas had his second Kickstarter to manufacture his first set of electric (again, 3-string) guitars, I interviewed him once more. That project succeeded, too -- raising $70,000, just a bit more than his first go-round.
And really, if you can do an acoustic and an electric guitar well, why bother creating something new? Which is why you shouldn't listen to me for business advice, because something happened with his third Kickstarter. As successful as his first two were, that didn't come close to this one, as he raised almost $360,000 to manufacture 3 new guitars: the Loog Pro Acoustic and Loog Pro Electric, along with a new Loog Mini.
While the Loog Pro models looked nice, I basically already had those two guitars, albeit earlier versions of them. (Also, I'm not really a guitar player, so the Loog Pro would be wasted on me.) But the Loog Mini -- a 3-string guitar the basic size of a soprano ukulele -- that was definitely the most intriguing one to me. So I plunked down my $59 (they're $79 post-Kickstarter) and earlier this year it arrived at the home.
I was intrigued by the idea of 
Despite the comparatively large shipping box, the actual product box is pretty reasonably-sized. That's it, right there -- kinda elegant, especially when you realize that the product box doubles as a guitar case. A cardbox guitar case, but a sturdy one nonetheless, and a heck of a lot more protective than, say, a cheap gig bag you might get with a $40 ukulele.
