A Loog Guitar For Every Hand

We've been fans of Loog Guitars here at Zooglobble HQ from the beginning.  I interviewed Rafael Atijas, the founder of the company, in 2011 as he was in the midst of his first (eventually successful) Kickstarter to manufacture his very first set of acoustic 3-string guitars.  I dug that first guitar, and so in 2013 when Atijas had his second Kickstarter to manufacture his first set of electric (again, 3-string) guitars, I interviewed him once more.  That project succeeded, too -- raising $70,000, just a bit more than his first go-round.

And really, if you can do an acoustic and an electric guitar well, why bother creating something new?  Which is why you shouldn't listen to me for business advice, because something happened with his third Kickstarter.  As successful as his first two were, that didn't come close to this one, as he raised almost $360,000 to manufacture 3 new guitars: the Loog Pro Acoustic and Loog Pro Electric, along with a new Loog Mini.

While the Loog Pro models looked nice, I basically already had those two guitars, albeit earlier versions of them.  (Also, I'm not really a guitar player, so the Loog Pro would be wasted on me.)   But the Loog Mini -- a 3-string guitar the basic size of a soprano ukulele -- that was definitely the most intriguing one to me.  So I plunked down my $59 (they're $79 post-Kickstarter) and earlier this year it arrived at the home.

How I Got Here: Danny Adamson, the Not-Its! (The Cure, Joni Mitchell)

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Danny Adamson, guitarist for the sartorially superior Seattle pop-punkers The Not-Its, sometimes jokes about wanting to rock kids' faces off at upcoming shows.  Thus, it might surprise you to learn that when asked to write about an album that influenced him for our "How I Got Here" series, he picked an album by Joni Mitchell.    And also one by the Cure (who, I will note for the record, played the loudest show I've ever been to, at any rate).

But this isn't some fancy late-minute conversion -- check out his bio, he lists Mitchell and the Cure among his top 5 favorite artists there, too.

So read on for Adamson's stories of how the Cure saved his life (or at least from getting beat up) and singing along with Joni and how those helped him rawk melodically. 


Which band or artist is your favorite of all time?  Growing up, that was always the question asked.  Since people could never choose just one, I started altering the question to “What are your top 5 bands or artists of all time?”  This gained far better results, as people could no longer pull the “I’m so eclectic and well rounded, how can I possibly choose only one when I like soooo many styles of music?” card.  This served me well at parties during my 20’s.  Now I don’t ask, because I am stuck in the 80’s and 90’s and find that I no longer recognize bands that people list.  I am lazy about discovering new music these days and find if you put on a Wilco album in a social setting, 95% of people will be generally pleased.

On to my attempt to sound interesting and eclectic!  I wish I could write about 5 albums that influenced me musically, but nobody wants to read that much from a guy who’s not even the lead singer of The Not-Its!  So I will limit myself to two, one which was huge in my world at the time I first started playing guitar in the 8th grade - The Cure's Head On The Door - and another album that made me realize that it’s actually a good thing to “try” to sing as well as you can (rather than just get by or do the punk rock screamy thing) - Joni Mitchell's Blue.

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The Cure had many albums that were influential to me, and you can definitely make the case that my musical style leans toward their guitar heavy (less synth), earlier stuff, but Head On The Door was their first album that I obtained (would have said “purchased” but I probably stole that cassette as I was a sticky-fingered, hooligan in 8th grade).  I was a skater kid back then, not the “gothed out” type of fan, but The Cure influenced me in many ways….  There may or may not be VHS video footage somewhere out there of me holding a magazine page photo of Robert Smith’s face with the mouth cut out, lip-syncing to the song “The Catch.”  In junior high, just wearing a The Cure shirt once saved me from getting my ass kicked.  I threw something at a car and the hot pursuit ended with the car full of 20 something year olds catching me (don’t ask me how that happened?) and letting me off STRICTLY because of that shirt!

Anyway, that album was something new, that didn’t sound like pop music, or the poorly produced skate rock compilations I had received via my subscription to Thrasher skateboarding magazine.  I just liked how Head On The Door (and most of their other albums) sounded.  I wouldn’t say it is their best album, but definitely my favorite and most influential, as it just got me at the right time.  It was fun to try to figure their songs out on guitar.  Something about bands from across the pond felt cool to my friends and me.  Nobody at our suburban Seattle junior high was listening to The Cure or The Smiths and it felt nice to have something from far away that felt like our own.  Still to this day I put my boys to bed by playing guitar and often songs by The Cure make it into the rotation. 

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I started playing in punk bands in 10th grade in 1991.  I played guitar, my good friend also played guitar and a new buddy played bass.  We eventually found someone who played drums but still nobody could or would sing.  I started singing by default because nobody else was willing.  I was not good and confidence took years to establish.  I had a girlfriend with a hint of granola in her.  She owned some fleece, a pair of Birkenstocks, and pounded me down with the obnoxious crooning of Joni Mitchell.  I fought it hard with Fugazi and Superchunk, (which I believe she still loves today) but both sides triumphed in that battle as Joni Mitchell’s album Blue worked its way into my hard wired system.

That album and girlfriend both went away - the album for a few years and the girl forever - until I picked up Blue (purchased this one) on vinyl in 1997 or so.  I lived with 4 guys in a dude/party house near the University of Washington at the time.  A typical scene for one of my roommates to find when rolling home would be hearing Joni Mitchell blaring from my room with a giant speaker hauled into the bathroom, speaker wire stretched across the hall, and me screeching the high falsetto sounds of JM from the shower.  I was singing along due to its obvious genius as it grew on me, but also because I was actually trying to get better at singing.  Eventually I could sort of keep up with her and learned that breathing correctly and weird stuff like that were important elements to singing well.  With the album Blue, I really think you can feel the energy and emotion she put into the album (which I don’t usually say because how the heck do I know what went down in that studio?), but it’s tough to ignore when it’s just one person and her guitar or piano.  Pretty awesome.

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For me, these two albums simply just sound good to me and hit me at that right time in my life.  As I’m writing this, I’m finding it an interesting case study between albums that sound good and my association with music for children and families.  I know many people relate to albums of their past by what the album said to them and how they emotionally connected with the lyrics.  I’m quite the opposite.  I could hear a song 5 times and still not really tell you what it’s all about.  I just like it if a tune sounds good or has a nice harmony and I will always fall for an amazing little drum fill or hi-hat trick.  So yes, the guy who has never paid attention to the deep meaning of love songs is now writing music for kids.  I know kids are amazing, bright and full of potential, but what they really want is a good hook and a badass guitar riff.

 

Review: The Loog Guitar

IMG_6653.jpgI was intrigued by the idea of Loog Guitars from the first time I saw Rafael Atijas' Kickstarter proposal this spring to manufacture a high-quality three-string guitar sized for kids (but playable for adults) intended to be assembled by both kids and adults. How intrigued?  Well, to begin with, I interview Atijas about the Loog.  And then I became a backer of the project. After some manufacturing delays -- which is one thing that Kickstarter has laid bare for a number of projects I've backed -- the guitars became production realities this fall, and sure enough last month a large package arrived. I -- along with Little Boy Blue -- finally got a chance to assemble the Loog and play with it a bit and I thought you'd be interested in the process and some thoughts from my (our) hands-on with the guitar. IMG_6630_2.jpg Despite the comparatively large shipping box, the actual product box is pretty reasonably-sized.  That's it, right there -- kinda elegant, especially when you realize that the product box doubles as a guitar case.  A cardbox guitar case, but a sturdy one nonetheless, and a heck of a lot more protective than, say, a cheap gig bag you might get with a $40 ukulele.